Subject: Important Update on Egg Availability, 10/10/25
Hello –
I’m writing because you’re one of our regular egg customers, and I want to give you a heads-up about a change, and ask for your input on what comes next.
Paul injured his back while doing farm work and, for now, can’t do any physical labor. That leaves me to manage all of our livestock during the busiest season, right as turkeys and pigs reach market weight. Between farm work, my off-farm job, and my own health challenges, I’m stretched to the limit and need to simplify wherever possible.
Eggs have become one of the most time-consuming parts of our business. We’ve always priced them below market because we wanted them to be accessible, but as a result demand has far exceeded supply. Managing the wait list has become a Sisyphean challenge: endless and unsustainable.
For now, I’m pausing egg orders until I can get a handle on everything Paul normally manages (and that I now realize I’ve taken for granted!). While I regroup, I’d love your feedback on how we should move forward once we resume.
All orders will move online (unless you don’t use email; note that you can still pay cash for online orders), and there will be at least a modest price increase. Beyond that, I’m considering three options:
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Subscription model: Regular customers will sign up to receive a set number of eggs weekly or biweekly. During low production, quantities would vary (i.e., you might get fewer eggs than you requested; your charge would be adjusted down). Subscriptions would be limited to avoid over-committing, especially in winter. We will not have enough subscriptions to offer to all customers; customers who buy the most eggs with the most regularity will get first offers of subscriptions.
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Quick draw model: I post available egg inventory online once or twice a week. Orders are first come, first served, with limits per order. Great if you're online a lot, bad if you're tech challenged.
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Current system with higher prices: Bringing prices closer to grocery store pastured eggs (e.g., Vital Farms, Happy Eggs) may reduce demand and better reflect the labor involved. Possibility of a sliding scale so that income-limited customers could purchase at a lower price point.
Please click here to vote on your preferred approach or share other ideas.
Thank you for your patience, kindness, and continued support of our farm. Knowing so many of you and being part of this community means the world to us.
In Gratitude,
Kim Williams-Guillén
Flight Path Farm